Founded in 2020, Pursuit of Passion (or P.O.P) is a choreography collective based in San Jose, California. They strive to have a space that continues to be co-created through the members of their team as well as focusing on the development of one’s character and movement quality. P.O.P strives to bring something different that is, and always will be, unique to them.

With the branding guidelines established by Peter Piczon, I carried on to double our following as the Social Media Manager & Designer while being the team’s Event Coordinator by keeping the brand sophisticated, inspiring, and welcoming through infographics, apparel, and the team’s events.